Privacy Policy

This Privacy Policy explains how Roof X, Inc. collects, uses, shares, and protects information about you when you visit our website, request a quote, schedule service, opt in to our SMS programs, or otherwise interact with us. Please read it carefully.

1. Scope of This Policy

This Privacy Policy applies to personal information collected by Roof X, Inc. (“RoofX,” “we,” “us,” or “our”) through our website at https://roofxincfl.com/, our SMS messaging programs, our web forms, our scheduling and quote tools, customer service phone lines, in-person consultations, and any other channel through which you interact with us. RoofX is a Florida-licensed roofing contractor (License #CCC1330839) currently serving customers in the State of Florida.

This Policy does not apply to information collected by third parties whose websites or services are linked from our Site (for example, third-party financing partners). Those third parties operate under their own privacy policies.

2. Information We Collect

We collect the categories of information described below. The specific information collected from you depends on how you interact with us.

We collect information directly from you when you submit a form, request a quote, schedule service, communicate with us, or opt in to our SMS or email programs. We collect information automatically through cookies, pixels, and similar technologies when you interact with the Site. We also receive information from third-party service providers who help us deliver and improve our services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, fulfill, and improve our roofing services, including scheduling, dispatch, project management, warranty fulfillment, and customer support;
• To respond to your inquiries, quote requests, and service requests;
• To send transactional SMS and email communications you have opted in to receive, including appointment confirmations, reminders, dispatch alerts, and service updates;
• To send marketing communications when you have separately opted in to receive them, including seasonal promotions, storm-season reminders, and financing announcements;
• To process payments, manage financing applications, and prevent fraud;
• To analyze website performance, measure marketing effectiveness, and improve user experience through cookies, pixels, and analytics tools;
• To maintain records of your communication preferences, consent, and opt-in status as required by the TCPA and other applicable laws;
• To comply with legal obligations, respond to law enforcement, enforce our Terms and Conditions, and protect the rights, property, and safety of RoofX, our customers, and the public.

4. SMS and Text Messaging Communications

RoofX operates two distinct SMS messaging programs through GoHighLevel and Twilio: a transactional program for appointment confirmations, reminders, and service updates, and a marketing program for promotional offers and seasonal communications. Each program requires its own separate opt-in. For the complete program terms, sample messages, frequency, opt-out instructions, and supported carriers, please see our Terms and Conditions.

4.1 Consent Records

When you opt in to an SMS program, we record your phone number, the program you opted in to, the date and time of your consent, the consent language presented to you, and the channel through which you opted in (web form, keyword text, or other). These records are maintained for the duration required by the Telephone Consumer Protection Act (TCPA) and applicable state law.

4.2 Opt-Out Processing

When you reply STOP, END, QUIT, CANCEL, or UNSUBSCRIBE to a RoofX message, your opt-out is processed immediately within the SMS platform and recorded with a timestamp. We send one final confirmation message acknowledging the opt-out. After confirmation, you will receive no further messages from that program unless you re-opt in.

4.3 Mobile Data Protection Statement

Information sharing to subcontractors that directly support message delivery (specifically, our SMS aggregators GoHighLevel and Twilio) is permitted solely for the purpose of delivering messages you have consented to receive. These providers are contractually obligated to maintain confidentiality and to use the information only for message-delivery purposes.

5. Cookies and Tracking Technologies

RoofX uses cookies, pixels, web beacons, software development kits, and similar technologies to collect technical and behavioral information when you interact with the Site. The table below lists the primary tracking technologies we use.

5.1 How We Use Tracking Technologies

We use these technologies to measure website performance, understand how visitors find and use the Site, deliver and measure advertising on Google and Meta platforms, retarget visitors with relevant ads after they leave the Site, and improve overall user experience. Some of these activities may constitute the “sale” or “sharing” of personal information under certain state privacy laws (including the California Consumer Privacy Act), specifically the sharing of online identifiers and browsing data with advertising platforms for cross-context behavioral advertising.

5.2 Your Tracking Choices

You can control tracking technologies through the following methods:

• Browser controls— Most browsers allow you to block or delete cookies through their settings. Blocking cookies may limit your ability to use certain features of the Site.
• Global Privacy Control— We honor browser-based Global Privacy Control (GPC) signals as an opt-out of sale and sharing for users whose state law recognizes them, including California.
• Google opt-out— You may opt out of Google Analytics through Google’s Analytics Opt-Out Browser Add-on, and you may manage Google ad personalization at adssettings.google.com.
• Meta opt-out— You may manage Meta ad preferences within your Facebook or Instagram account settings.
• Industry opt-outs— You may opt out of interest-based advertising through the Digital Advertising Alliance and the Network Advertising Initiative.
• Direct request — You may email inquiries@roofxincfl.com to request that we limit the use of online tracking for your visit.

6. How We Share Information

RoofX does not sell or rent personal information for monetary consideration. We share personal information only in the limited circumstances described below.

6.1 Service Providers

We share personal information with third-party service providers who perform services on our behalf, such as customer relationship management (GoHighLevel), SMS delivery (Twilio), website analytics (Google), advertising (Google Ads and Meta), payment processing, financing partners, and IT infrastructure. These providers are contractually obligated to use the information only to perform services for RoofX and to maintain appropriate security and confidentiality.

6.2 Partner Affiliates with Your Permission

With your specific, opt-in permission, we may share personal information (other than SMS opt-in data, which is excluded under Section 4.3) with partner affiliates whose services may be relevant to you, such as financing partners, insurance adjusters, or related home-improvement providers. We will not share information with partner affiliates unless you have affirmatively consented to that specific sharing. You may withdraw consent at any time by contacting inquiries@roofxincfl.com.

6.3 Advertising and Analytics Partners

As described in Section 5, we share online identifiers, device data, and browsing activity with Google and Meta to deliver, measure, and optimize advertising. This sharing may qualify as “sale” or “sharing” of personal information under certain state privacy laws. You may opt out as described in Section 5.2 and Section 7.

6.4 Legal and Safety Disclosures

We may disclose personal information when required by law, in response to valid law enforcement or government requests, subpoenas, court orders, or other legal process; to enforce our Terms and Conditions or other agreements; or to protect the rights, property, or safety of RoofX, our customers, our employees, or the public.

6.5 Business Transfers

If RoofX is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of its assets, personal information may be transferred as part of that transaction. In such case, the receiving party will be required to honor the commitments made in this Privacy Policy or provide affected individuals with notice and choice.

7. Your Privacy Rights

Depending on the state in which you reside, you may have certain rights with respect to your personal information. The rights described below are not absolute and are subject to exceptions and verification requirements under applicable law.

7.1 Florida Residents — Florida Digital Bill of Rights (FDBR)

If you are a Florida resident, the Florida Digital Bill of Rights may provide you with the following rights, subject to the law’s applicability thresholds and exceptions:

• The right to confirm whether we process your personal information and to access that information;
• The right to correct inaccuracies in your personal information;
• The right to delete personal information that we have collected or maintain about you;
• The right to a copy of your personal information in a portable format;
• The right to opt out of the sale of personal information, the processing of personal information for targeted advertising, and profiling that produces legal or similarly significant effects;
• The right to opt out of the collection or processing of sensitive data, including precise geolocation data;
• The right to opt out of the collection of personal information collected through the operation of a voice or facial recognition feature.

To exercise these rights, see Section 7.4.

7.2 California Residents — CCPA / CPRA

If you are a California resident, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) may provide you with the following rights:

• The right to know what personal information we collect, use, disclose, and sell or share about you;
• The right to access and obtain a copy of your personal information;
• The right to delete personal information we have collected from you, subject to certain exceptions;
• The right to correct inaccurate personal information;
• The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising;
• The right to limit the use and disclosure of sensitive personal information;
• The right to non-discrimination for exercising any of these rights.

We honor Global Privacy Control (GPC) browser signals as an opt-out of sale and sharing for California users.

7.3 Other State Residents

Residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia may have similar rights under their respective state privacy laws, including rights to access, correct, delete, port, and opt out of sale, targeted advertising, and certain profiling activities. We honor verifiable consumer rights requests from residents of these states in accordance with applicable law.

7.4 How to Exercise Your Rights

To submit a privacy rights request, contact us using the information in Section 12 below, or email inquiries@roofxincfl.comwith the subject line “Privacy Rights Request.” Please include your full name, the email address or phone number associated with your account, your state of residence, and a clear description of the right you wish to exercise.

We will verify your identity before processing the request, typically by matching the information you provide against information already in our records. We will respond within the timeframe required by your state’s law (generally 45 days, extendable by another 45 days when reasonably necessary). There is no charge for submitting a request unless requests are excessive or repetitive, in which case we may charge a reasonable fee or decline to act.

7.5 Authorized Agents

You may designate an authorized agent to submit a rights request on your behalf. We will require written proof of the agent’s authority and may also require you to verify your identity directly with us.

7.6 Appeals

If we decline to take action on a privacy rights request, you may appeal our decision by emailing inquiries@roofxincfl.comwith the subject line “Privacy Rights Appeal” and an explanation of the basis for your appeal. We will respond to appeals within the timeframe required by applicable law.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to provide ongoing service to you, to comply with our legal and contractual obligations, to resolve disputes, and to enforce our agreements. Specific retention periods depend on the type of information and the purpose:

• Service records, project files, and warranty documentation: retained for the duration of the warranty period plus seven (7) years for tax, accounting, and limitations-of-action purposes;
• SMS consent records and message logs: retained for at least four (4) years following opt-out, as required by the TCPA and carrier audit obligations;
• Marketing and analytics data: retained for up to twenty-four (24) months unless aggregated or de-identified;
• Financial and transaction records: retained for seven (7) years for tax and accounting compliance.

When personal information is no longer required, we delete or de-identify it in accordance with our data retention policy.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. These safeguards include encryption of sensitive data in transit and at rest, role-based access controls, multi-factor authentication for administrative accounts, regular security assessments, employee privacy and security training, and incident-response procedures.

Despite these safeguards, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security. If we become aware of a security breach affecting your personal information, we will notify you in accordance with applicable law.

10. Children’s Privacy

Our Site and services are directed to individuals 18 years of age and older. We do not knowingly collect personal information from children under the age of 13, and we do not knowingly market to or solicit information from anyone under 18. If you believe that we have collected information from a child under 13, please contact us at inquiries@roofxincfl.comand we will delete the information promptly. This Policy is intended to comply with the Children’s Online Privacy Protection Act (COPPA).

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other reasons. The most current version will always be posted on the Site with an updated effective date. For material changes, we will provide reasonable advance notice through a prominent notice on the Site, email, or other means. Your continued use of the Site or our services following the effective date of an updated Policy constitutes your acceptance of the changes.

12. Contact Information

Questions, concerns, or requests regarding this Privacy Policy may be directed to:

By using our website, opting in to our SMS programs, or engaging our services, you acknowledge that you have read and understood this Privacy Policy.